“Gungqu” is a xhosa word for round sweet. When we were younger and visiting my mothers village, amagungqu amnyama (more commonly known as nigger balls) were one of our favourite treats.
I was given the nickname “Nomagungqu” because of the way my cheeks pop when I smile. (And because I’m a sweet thing 😉 I, Nomagungqu am a growing brand based on a smile and all the nice things behind it.
You know that smile that makes your eyes wrinkle, light up and sometimes water all at the same time?
That warm, fullfilling feeling somewhere between your belly and your chest. You get it from the good stuff in your life. Teaching a child how to make something from scratch. Making your deadline with an impressive product to show for it. Having a good night with your family. Being awarded for a job well done. Getting a new recipe right the first time around. Figuring out how to overcome something that’s been challenging you.
Being happy isn’t just about money. Its not just about your relationships and your background. The imperative is NOW. The messages you emulate. Beyond just the company you keep. Music.
Its about loving yourself and making sure that regardless what your circumstances are, your life is fullfilling. More than satisfactory. Food. Conversations. Fashion. Comfort and progress. Sometimes it’s about calling someone out or being “selfish” to preserve your “gungqu feeling”. Those moments when you have to say Niks mapha nge gungqu lam (you can’t have my gungqu)
Group growth. Sharing. All this and more are what I consider (really) nice things. Things that give hearts smiles. A lifestyle that promotes connection and ubuntu.
Nomagungqu is a brand about a smile and all the nice things behind it.